Rebranding a lingerie store: "I had to tear a page out of the phone book and rebrand one of the companies I saw. The front had liquor, the back has lingerie."
Problem: This company was half textbook and half lingerie store. They also had a pixelated script logo as well as a hot pink+ cheetah print theme going. 
Solution: Transformation of a new brand identity to stand behind their mission statement.